Some Advantages and Some Disadvantages of OUTDOOR Advertisement.
Outdoor Advertising: Advantages
1..High reach and good frequency.
2..Geographic selectivity.
3..Relatively uncluttered.
4..Long life span.Large size.
Outdoor Advertising: Disadvantages
1..High waste factor and inability to target.
2..Relatively long lead times.
3..Can’t transmit complex messages or detailed information.
4..Not prestigious.
5..Limitations on creative format
posted by Abdur Rehman
