Some Advantages and Some Disadvantages of DIRECT MAIL Advertisement
Direct Mail Advertising: Advantages
1..Audience selectivity.
2..Highly flexible.
3..Relatively uncluttered.
4..High level of personalization.
5..Ability to measure response.
6..Tangibility.
7..Low minimum cost.
8..Short lead times.
Direct Mail Advertising: Disadvantages
1..“Junk mail” syndrome and high discard rate.
2..Relatively high total cost.
3..Limitations on creative format
posted by Abd ur Rehman
