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difference b/w the 3 types of advertising

  • Informative advertising – During the introduction stage it can help develop awareness of the product and help establish demand for it.
  • Persuasive advertising (Growth and maturity stage) – Seek to influence the customer to buy a company’s product by stressing quality.
  • Comparative advertising (Growth and maturity stage) – In which two or more products are directly compares. The goal is to take sales from the competitor.
  • Reminder advertising – In the late part of the maturity or decline stage it helps to keep the product name in the consumer’s mind.


    • Mehr lesen:http://www.marketingfan.com/difference-between-informative-persuasive-comparative-and-reminder-advertising#ixzz0ccMX3d85

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