Many companies are embracing target marketing. Here, sellers distinguish the major market segments , target one or more of these segment and develop products and marketing programs tailored to each . Instead of scattering their marketing effort they focus on the buyers they have the greatest chance of satisfying.
Market segmentation: identify and profile distinct group of buyers who differ in their needs and preferences.
market targeting: select one or more market segments to enter.
market positioning: for each target segment, establish and communicate the key distinctive benefits of the company’s market offering.
ya saadia!before launching the new product the company should target the customer's due to which they can make the product according 2 their customer's wants & needs.so target marketing is important.