Build curiosity into your offering.
Create a new product form that is interesting. Air freshener products are great at this. According to a senior marketer for Clairol in the 1970s, hair mousse was “the same stuff” delivered in a new, interesting product form.
Create a new product form that is interesting. Air freshener products are great at this. According to a senior marketer for Clairol in the 1970s, hair mousse was “the same stuff” delivered in a new, interesting product form.
Create a brand experience that requires exploration (Twitter is a perfect example; if you don’t commit to daily exploration you just won’t get what it’s about)
Create a playful way for people to continue to experience your brand. For example, MTV’s The Hills has an active virtual environment.
Create a brand that never stops offering surprises. The apps for the iPhone provide endless opportunities for discovery. Offer flavors and forms that are gone once they sell out.
