ITS WONDER COLLECTION OF COMPANIES AS U MENTIONED THAT THEY R USING SOCIETAL MARKETING CONCEPT.. Can u give an example that how they r using this concept?
All these companies are using the societal marketing concept by considering consumers wants, the company's requirements,consumers long run interests and society's long run interests. for example mcdonalds always considers the requirements of all segments by offering meal packages ranging from children to business class customers. This i think some how answer's tahir's question which was good one. Nice addition.
ITS WONDER COLLECTION OF COMPANIES AS U MENTIONED THAT THEY R USING SOCIETAL MARKETING CONCEPT..
Can u give an example that how they r using this concept?
All these companies are using the societal marketing concept by considering consumers wants, the company's requirements,consumers long run interests and society's long run interests. for example mcdonalds always considers the requirements of all segments by offering meal packages ranging from children to business class customers.
This i think some how answer's tahir's question which was good one.
Nice addition.